Crowdfunding: Mexican Cacao to Copenhagen
Emiliano’s Cacao is a social business based in Copenhagen, Denmark. The company is trading directly with farmers in Mexico to bring more transparency and ethical behavior into the cocoa industry. The bi-product of their work is high quality hot Mexican chocolate powder. Named, Emiliano’s Cacao.
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With only ten days left in their crowdfunding campaign to collect 30,000 DKK in last two months, they have able to collect at least twenty seven percent.
The startup is very young, but they are creating relations with local cafe networks around Greater Copenhagen and parallel to that scouting Mexican farmers that are producing cacao that is benefiting local towns.
Emiliano has provided various pledges for the contributors to their crowdfunding campaign on the reward ladder.
Emiliano’s Cacao contains 70% criollo cacao, 20 % sugar and 10% flavour (either cinnamon, cardamom, chili, almond/macadamia nuts or mint).
The higher percentage of cacao and the more nutritious health benefits it has – especially because cacao is unrefined and less processed compared to other products of cacao powder. Therefore, raw cacao has more vitamins, minerals and the healthy nutrition that the bean contains.
The cocoa bean has many health benefits especially because of its high content of antioxidants. The cocoa bean has many natural nutrients such as carbohydrates (25%), fat (50%) and lots of proteins, vitamins and minerals.
Cacao contains niacin, proteins, minerals (potassium, calcium, sodium, magnesium, iron and phosphorus) and vitamins (A, B1, B2 and B6). The active stimulant in cacao, which reminds a bit like caffeine, is Theobromine. A general myth and perception is that cacao contains caffeine. It might be that some products have added caffeine, but naturally caffeine does not occur in cacao.
Emiliano wants to be part of every step of the supply chain, which enables them to tell the true story of where the cacao is produced and prepared.
And making the supply chain devoid of middlemen, in which the difference saved from the traditional process can be re-used to the local community of cacao farming in Mexico and other social development projects in the region.